Hello! 👋🏼 I’m Taylor —
I’m a Senior Product Designer with 13+ years of experience spanning UX/UI, CX, and instructional design — specializing in B2C SaaS and consumer mobile.
Designer, writer, and researcher crafting human-centered product systems — shipping features for 3M+ monthly users and driving 83% membership conversion growth through strategic, accessible, research-led design that matter to users.
___ Work
Case Studies | Projects
B2C | SaaS | App | End-to-End
App Redesign + Personalization
Increasing the app store rating from 2.6 to 3.9
Spearheaded a full app redesign initiative, inheriting a developer-built product with a very low App Store rating, elevated churn, and declining subscriber growth — redefining the experience to stabilize retention and reignite digital acquisition.
B2C | Forum Style Social Media | App | End-to-End
Pet Food Hero App Creation
Define and drive the product vision and onboarding flows for freemium and subscription models, establishing tone and design principles that minimize friction and accelerate new user activation.
B2C | SaaS | App | Research + Strategy
Onboarding + Acquisition Strategy
Drove end-to-end strategy and development of a branded app experience — expanding cost accessibility for premium pet nutrition, surfacing critical customer insights, and cultivating a community platform for health-minded pet owners.
___ Skills
My skills are the Swiss Army knife you’re glad you brought on the adventure.
End-to-End Product Design
I bring the full range of UX and UI skills to projects big and small —from defining problems and aligning business goals to crafting thoughtful, accessible experiences grounded in user needs, collaboration, and polished visual design.
Systems Thinking
I collaborate with product and engineering leaders to drive large-scale initiatives through systems thinking, building scalable foundations that unify features, releases, and user journeys into seamless, intuitive experiences.
UX Writing + Content Design
UX copy and content strategy are deeply embedded in my design process, helping translate complex ideas into clear, intuitive interactions that guide users, support business goals, and create more meaningful experiences.
Research
My approach to UX research is grounded in translating user insights into measurable product impact. I’ve conducted AI-assisted discovery research, usability testing, AB testing, and behavioral analysis to uncover opportunities that improved conversion, engagement, navigation, and overall user satisfaction.
___ Reviews
Kind words from clients and colleagues.
___ About
Me in a Nutshell
I’m a Senior Product Designer (UX/UI) based in Atlanta with 14+ years of experience designing user-centered digital products that are seamless, intuitive, and aligned with business goals. Backed by more than a decade in restaurant management and a 15+ year meditation practice, I bring a deep understanding of the relationship between creativity, technology, and human behavior.
Food Highlights
Level 1 Sommelier Certification | International Wine Guild | Denver, CO
Developed under James Beard Award-winning chef and restaurant group | Hai Hospitality
Worked under Michelin Star-awarded restaurant group | Nobu - Malibu
Wellness Highlights
RYT 200 - Kundalini & Kriya Yoga | Yoga Yoga | Austin, TX
Certified Hypnotherapist | Grace Hypnotherapy | Remote
Certified Reiki Level 1 & 2 Practitioner | Dr. Amy King | Atlanta, GA
Satipatthana (Mindfulness) Meditation Certification | BCBS | Remote
Mindfulness-Based Stress Reduction Certification | Atlanta Insight
Motivations & Values
One of the things I enjoy most about design is the balance between strategy and empathy — understanding both business goals and the human needs behind the screen. Whether I’m collaborating with engineers and stakeholders, mentoring emerging designers, guiding meditation, or creating a culinary adventure, I’m motivated by creating experiences that feel seamless, useful, and meaningful.